How to Get Links, First Page Rankings and Social Shares within 48 Hours or Less

Look, I know the headline is a big claim, but trust me – its totally doable.

All it takes is some forward thinking, a set process and some elbow grease.

Now before you roll your eyes and say “What a load of codswallop” ….hear me out.

This is a strategy that I use myself, and it works.

Infact, I wasn’t really sure I wanted to share this as it’s quite possibly the best strategy I’ve found when it comes to kicking ass in Google.

But I’ll share it with you.

Just don’t tell anyone, okay?

This isn’t for the lazy kids

Firstly – if you’re after a “quick fix” or a simple “push button” strategy then forget it. This ones not for you. This takes some work, and a little bit of effort.

In other words, be prepared to put in some time.

If you follow what I say in this article, and you stick with it, you’ll see some solid results, and over time, you’ll beat out your competitors.

Because chances are your competitors are lazy, and that’s going to work to your advantage.

Content all the things!

Before getting into this, I need to point out that this method isn’t based around the usual “SEO bullshit” – building links, or creating multiple websites, or guest blogging or anything else that’s going to get you into trouble with Google.

Instead, it’s based around creating kick ass content. That’s right – content that kicks ass.

Not just boring old, “yawn fest” crap, but the type of content that has people running down the street naked, screaming “Oh my god, that content was amazing!”

So, again, this isn’t a simple “push button” strategy that you can set and forget.

It involves work, but it is perfectly safe, it works, and you can do it all day long.

Your competitors will hate you for it, trust me.

Know your subject matter

As I’ve said plenty of times here on SEO Point – I’ve acquired over 10,000 hours of SEO experience. I know my subject matter very, very well. Infact I can talk underwater with a mouthful of marshmallows for hours on end about SEO.

You might think that’s funny, but this is important, because if you’re going to be creating kick ass content, you’d better know what you’re talking about – and have a passion for it as well.

F*ck the competition

I always read articles that go on and on about “assessing the competition”, in an effort to determine whether or not it’s going to be easy or difficult to rank for a certain keyword.

Articles like this suggest using complex formulas and other silly equations to calculate the competition.

Typically, articles like this are nothing more than an onramp to sell you their “keyword difficulty” software tool.

For this method I say, f*ck that.

Sure, be sensible about it. There’s no point trying to write a blog post and expecting to rank first page for “car loans”, but seriously, the time you spend mucking around evaluating the competition and worrying about whether or not you can compete, would be better spent creating the actual content.

Infact, strong competition for this method is a good thing (you’ll see why in just a second)

Oh, and forget about using half a dozen different tools and pieces of software – instead just create compelling content and use some common sense.

Eliminate the guesswork

One of the biggest mistakes I see site owners making when it comes to creating content is that they “guess”. Maybe I should write about this? Maybe I should write about that?

They really have no idea, and spend days creating content that might get a few likes or tweets, but that’s about it.

This can be really demotivating because if you’re not getting any interest, then whats the point, right?

The trick is to increase our chances of creating content that people love BEFORE WE EVEN START.

There’s a whole heap of different ways of doing this, but for now, I’m going to show you the two main ones I use.

1. Buzzsumo

Firstly we can use a tool called Buzzsumo.

I love this tool for its simplicity. There’s no mucking around, you can typically find what you’re after right away.

Simply enter in any keyword or search phrase that’s going to be relevant to the content piece you have in mind, and Buzzsumo will provide you with a complete list of content that has gone on to perform really well.

In this case, I’ve entered a search phrase that might relate to this article, “how to get backlinks”.

Buzzsumo has then provided us with a listing of published content for this particular phrase, with great performance metrics.

We can then view those metrics by way of checking social engagement, or “shares”, along with how many people have linked to each piece of content.

The whole point of doing this is to reduce the likelihood of creating content that no one cares for. If we’re going to be investing ourselves heavily into this process, then we’ll want to know for sure there’s a pretty good chance that people will love what we’ve got to say.

When people love what we’ve got to say, they share and link to our content.

As I always say, it makes sense to reverse engineer what’s already working. Right?

2. Google search

And secondly, having a look in Google.

This needs little explanation really.

Just go to Google and again, enter in search phrases that are related to the piece of content you’re about to create.

Again I’ve searched using the same phrase, “how to get backlinks”.

You can see the results below.

These are sites that have published content based around our search phrase which Google deems to be worth listing on the first page, so they must contain *some* value. Chances are they’re well written pieces of content with a number of backlinks. Search a few times using different (but related) search phrases and go through each listing, and take note of any that –

  • are really well written, and researched
  • have a lot of replies or comments
  • have a lot of social shares, or
  • all of the above

In other words, using both Buzzsumo and Google search, you should be able to put together a great collection of articles (or pieces of content) that are of a really high quality, that you can then take to the next step which I call “sectioning”.

It’s like running with scissors, but less dangerous.

Sectioning

So what the hell is “sectioning”?

Sectioning, is a phrase that I made up that refers to noting “snippets” of highly useful, or interesting sections of existing content that other site owners have published on their websites that you can include in YOUR content.

For example, I might take a quick look through the content I’ve found whilst doing my research and note down some “sections” that contain some really solid points, that I may not have touched on or simply forgotten to include.

So I might read over this article below and go “Hey that’s a great point, I’ll be sure to cover that in my piece”.

Make sense?

 

Now before you say “That’s copying!”, I’m not suggesting you go out and simply copy someone else’s work.

I’m simply saying, look for inspiration, in order to make your content the best on the subject.

If you know your subject matter really well (which you should) it’s a point that you should be able to easily rewrite or make your own. Alternatively, you can always simply just “reference” the snippet and link back to the original author, giving them full credit.

In any case, you want your article to be the “Grand Daddy” of all articles, on the subject you’re about to cover.

Get it?

So from here, I would go through the articles you’ve discovered during your initial research and take note of any potential sections you can use as inspiration.

Be mindful to keep this in perspective. Don’t just create an entire piece of content based around “glueing” sections together. Use this strategy in moderation and apply some common sense. DO NOT COPY!

Creating f*cking outstanding content

Again, I need to stress the important of creating killer content here. Seriously, I’m not joking.

This is vital.

No one wants to link to a turd. No site owner is interested in linking to your shitty 350 word article that’s about as exciting as celery. You’ve got to put in some effort.

Just like I have with this article.

Because once you’ve finished creating your content, we’re going to be performing outreach, and if your content sucks balls, then the chances of this method working is going to be zero.

So your content has to be brilliant, or what I often refer to as “link worthy”.

Link worth essentially means – “A piece of content that other site owners, or readers, cant wait to link to, or share”.

Remember, a half arsed effort is going to bring about half arsed results. So do it properly.

So to ensure your content rocks, you’ll want to give it, what I always refer to as “depth”.

You should be adding –

  • Photos, illustrations and diagrams
  • Links to relevant sites, references and quotes
  • Case studies, examples and proof of point
  • Videos
  • Interactive tools, software
  • Documents, templates, guides, PDF’s, spreadsheets, and checklists
  • Anything controversial, funny, or opinionated that might provoke discussion, or an emotional response

In addition to that, think about the actual formatting of your content too.

You can see in this article I’ve added visual elements, (funny or interesting photos) that readers love. It helps to break up the wording and keep readers engaged, because they’re not just looking at a page full of “words”. I’ve also kept chunks of text to a minimum, because readers tend to digest information on a website much differently to the way they do in a book. I’ve also added indentations, bullet points, bolds, italics and so forth.

If you think about structuring your content similar to that of a traditional magazine – with visually appealing elements, you’ll be fine.

Promote the crap out of it

Alright, so by now you should have –

  • had a cup of tea
  • thought about what you want to write (create content) about
  • performed research using variations of related search phrases
  • reverse engineered pieces of content
  • gathered information and structured your contents framework
  • created your content

Now you should be ready to start promoting your content.

So for starters, you’ll want to do the usual.

  • Share it on FB, Google+, Twitter, and where-ever else you have social presence. For this, I use Buffer. It’s much easier. One post, does all of my social properties at once.
  • Notify your email subscriber list. For this I use Aweber.
  • Push paid traffic at it. Don’t panic, you can push it as a sponsored post on Facebook for as little as $5. It’s cheap as.

Then once we’ve done that, we’re going to perform what’s known as “outreach”.

Outreach

Now, this is where the magic happens.

Instead of just sharing it on social media, and “waiting for something to happen”, were going to do the following.

Define your primary search phrases

This means, for the piece of content you’ve just created, you’ll want to be able to accurately identify and list what search phrases are HIGHLY RELEVANT.

For example, if I did that for this article, I might end up with the following.

  • how to get backlinks
  • how to get social shares
  • how to get social followers
  • how to create great content
  • how to get traffic to your website

These are just a few examples, but you get my point, right?

If you give it enough thought, you should end up with dozens of phrases just like these.

Try to think broad, and get into the minds of what people might be typing in to find your content.

Once you’ve got a decent listing, head over to Google, and enter those search phrases into Google.

Now, pay attention to the keyword suggestions that pop up as you type.

This is crucial.

Google will TELL YOU what terms and search phrases are relevant to what you’re searching for.

Here’s an example..

You can see here I’ve typed in “how to get first page on Google”, and Google has provided me with additional, highly relevant search terms that I might be interested in. This is fantastic. Take note of any here that you can search for again.

For example, I might list down “how to get first page placement on Google”, and “how to get on first page of Google without paying”.

The reason we want to make note of these additional searches, is that for each search, we’ll get a different set of results. Which means, more outreach opportunities. More outreach, more potential interest, links, social shares and traffic.

Compile a list of search phrases

Once you start doing this, it might be best to keep a list handy or even put a spreadsheet together. You’ll want to come back to this step in just a minute in order to begin the outreach process. In any case, try to get a decent number of sites together that you can reach out to.

Start reaching out

Okay, from here, we’ll want to begin the outreach process. This isn’t hard, it just takes a bit of time.

Go back to each site on your list and do the following –

  • Find the authors name. This is important
  • Copy the URL
  • Send them the following email

Hi <author name>,
I’ve just finished reading your article about <subject matter> here <insert URL> and wanted to let you know that I thought it was absolutely brilliant. I’ve read a few blog posts on this topic before, but yours was awesome. It’s obvious you really know what you’re talking about and it’s great to see this topic covered in such detail.

<If possible, touch on some areas of the article here, and ASK QUESTIONS about points raised in their article that will invoke a reply. That can help start a discussion which may lead to you getting what you want>

Listen, <author name> I hope you don’t mind me asking, but I’ve also just published an article similar, and wanted to ask if you would take a look over it, and perhaps consider linking to it as an additional resource for your readers?

You can view it here <insert your URL>

If you’d like to chat, hit me up on my mobile <insert mobile no> or Skype <insert Skype handle>

I look forward to hearing from you.

Have a great day,
<your name>.

Now, before you start, here’s a few pointers.

  • Don’t just send an email without addressing the author. Always use their name. You’ll want it to be personal.
  • Give the impression that you have actually READ the article. Of course you don’t need to read all of it, but read key sections and ask questions about those points. You want the person you’re contacting to see that you actually give a shit, and you’re not just asking for a link.
  • Try to invoke a discussion, and be patient. It may take several emails back and forth before you get your link.
  • Give them your phone and Skype. If you get them on a call, I can almost guarantee you’ll get a link back.
  • If you can’t find the contact details of the author on the site, then copy and paste their name into Google and find them elsewhere (Linkedin, Facebook etc)
  • Don’t be afraid to follow up if you don’t hear back, but don’t don’t overdo it. Don’t get pushy.

Taking it further

Okay, the final step in the process, boosting your outreach efforts.

From here, we’re going to perform the same step as above, but this time, were going to reach out to site owners that have LINKED TO the pieces of content we have in our list.

This can infact, get a better response from the previous step, because we already know that these site owners ARE WILLING to link to useful content – because they’ve already done it!

This is why it’s important to ensure our content is friggen awesome.

So, from here, using a one of my favourite tools – Ahrefs, were going to take our listing, and enter in each URL and see which sites are linking to that particular article.

Be sure to use site explorer and search by URL.

Here’s a quick screenshot taken from Ahrefs that shows who is linking to this particular piece of content.

We can then compile a new list of sites where we can again, reach out to them and ask them to link to us.

This time our email will be a little different.

Here’s a template you can use.

Hi <author name>,
I was just on your site and noticed that you’ve linked to the following article located at <insert URL> on this page of your website. See below –

<insert URL>

I wanted to ask if you would consider linking to mine which covers the same topic. You can view it here <insert URL>

I think it would be a great additional resource, and something your readers would surely love.

If you’d like to chat, hit me up on my mobile <insert mobile no> or Skype <insert Skype handle>

I look forward to hearing from you.

Have a great day,
<your name>.

Again, a few pointers.

  • You may not be able to get the site owners name in this instance. That’s okay, do your best, but use it if you can.
  • Give them your phone and Skype. If you get them on a call, I can almost guarantee you’ll get a link back.
  • If you can’t find the contact details of the site owner, try using a whois lookup search.
  • Don’t be afraid to follow up if you don’t hear back, but don’t don’t overdo it. Don’t get pushy.

By the end of this process, you should’ve sent quite a few emails out, asking for links. This process takes less than 48 hours to get some solid links back to your site, which in turn will boost your rankings, and increase traffic to your site.

But again – only if your content is solid. So be sure to write kick ass content.

A quick heads up

A few key things here –

  • Make sure you get rid of any crappy or redundant content on your site BEFORE you send one email. Site owners wont be just looking at the content you’ve sent them. They’ll want to see what your work is like historically. Which essentially means, they’ll more than likely be looking through your blog to see what your writing style is like overall, how often you blog, and how well you know your subject matter. And of course the overall quality of your blog posts. So again, create solid content!
  • Put in the time. This might seems like a lot of hard work, but it works. Chasing cheap SEO, or blasting crappy links at your site, is just going to cause you no end of wasted time and money.
  • Get into the habit of creating great content. If you’re not good at writing, or you don’t enjoy it, hire a professional writer to write for you.

Conclusion

Once you have the main structure of your site completed – that is your service pages, your products pages, and any other core pages such as contact, faq, about us and so forth, then you should start blogging, and creating amazing content. You should be producing content that invokes an emotional response, and motivates shares, links and engagement.

And you should be doing this AS OFTEN AS POSSIBLE.

If you’re wondering why you’re struggling in Google, then chances are you’re not producing content, frequently. Remember, content is the reason why search was created in the first place. If you haven’t bothered with content, then I almost assure you that you’re going to struggle.

That’s it for now. If you’ve got something to say, then let me know.

Good or bad, I reply to everyone’s comments. So let’s hear it.

I’m off to make a cuppa, and then to start outreach on this article.

Cheers.

 

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