So you want to change your domain name, huh?
But you’re worried that you’re going to screw something up and lose all your rankings?
Scary isn’t it?
Changing your domain name is one of those big life decisions that could spell the end if you get it wrong.
Just like that time you decided to get that ridiculous hair cut back in 1996 and go nightclubbing in those funny pants. Or that time you came … read more
Look, I know the headline is a big claim, but trust me – its totally doable.
All it takes is some forward thinking, a set process and some elbow grease.
Now before you roll your eyes and say “What a load of codswallop” ….hear me out.
This is a strategy that I use myself, and it works.
Infact, I wasn’t really sure I wanted to share this as it’s quite possibly the … read more
When it comes to SEO, almost always the discussion tends to be focused around building links and creating great content. Whilst there’s no denying that these two elements of SEO are important for overall site performance – there’s one topic that is often overlooked – and that is, site structure.
Site structure is one of the most important elements of any website, it’s at the core of SEO – and it’s definitely something that … read more
Have you ever wondered why so many SEO agencies charge just a few hundred dollars a month for SEO, whilst others ask for thousands?
It makes you wonder, doesn’t it?
I mean, I charge $125 an hour, and yet I’ve dealt with business owners that have been paying $99 a month.
It’s ridiculous. It’s no wonder business owners are confused.
Infact, I’ve spoken about pricing before in this article, where I go into depth … read more
If there’s one thing that bothers me about cheap and nasty SEO – it’s destructive link building.
By this I’m referring to the types of links that can really damage your website. When this happens, its not just a case of “cleaning up a few links” and everything’s going to be peachy. It can often mean, having to kill your website off completely and start over.
That’s right – If the damage is … read more
“We want to be first page in Google…”
This is undoubtedly, one of the most annoying things to hear as an SEO professional when speaking with a new client.
Clients like this usually have a very misconstrued understanding of what SEO is and how it works, and will typically get on the phone and say –
… read more
- “Can you guarantee us first page?
- “We don’t care about the blog, just make us rank in Google”
I’m sure you’ve all heard the expression “content is king”, and whilst there’s no doubting that content is vital to the long term success of SEO, the fact of the matter is – most site owners have absolutely no idea if the content they’re publishing is actually doing anything.
Over the years, I’ve worked with countless site owners that either –
… read more
- Don’t bother with content at all because they see no value in it
Okay, so you’ve just launched your new site.
You’ve gotten rid of that horrible dated look and updated it with a more modern, stylish design that has everyone crowding around giving out lots of “Oohs”, and “Ahhs”.
But wait a minute, what about your SEO?
Have you taken everything into consideration during the change over? Are you sure you’ve done everything you needed to during the upgrade?
Or is there something you’ve forgotten … read more
Let’s face it, ranking for a key term in Google can mean all the difference between your phone and email inbox lighting up with sales and enquiries, or the deafening sound of crickets going off in the distance.
It goes without saying that the Holy Grail for any small business owner trading on the web, is to hit Google’s first page for those big money terms.
But how is that possible?
There are so many … read more
If we think back to the very early days of the web (pre Google) some of us might remember how web directories were used to search and find useful information online. Infact, this is exactly how Yahoo started back in the early 90’s. It wasn’t a search engine, it was a directory.
It might seem somewhat primitive now, but back in the day, directories served a pivotal role, in that they –
… read more