What is the Future of Google, Backlinks and the Algorithm?


I just finished reading an article published by Neil Patel over at Quick Sprout where he was talking about how link building is not going to be the future of SEO, and I have to say, even though I actively work in the SEO space and I understand the importance of links – I agree.

Some might say this is totally ridiculous – but I think Neil makes a valid point, and I’ll … read more

How to Avoid SEO Latency and Get Leads Sales and Customers Right Away

What’s the difference between boiling an egg and hitting first page in Google?

About 2 minutes.

Okay, jokes aside, let’s talk about one of the most common frustrations for both SEO professionals and business owners alike, when it comes to investing towards SEO.

SEO latency.

What is SEO latency?

SEO latency is a term I made up last Sunday whilst eating a cheese sandwich and watching cartoons, and with any luck, Rand Fishkin might give … read more

Are you Hoping SEO Will Help Save Your Home, Your Business, Your Marriage?

Not too long ago I had a client that said to me, “John, if things don’t pick up quick, then I’m afraid I’ll have to consider shutting down my business”

I wish I was kidding, but that’s exactly what got said.

Needless to say, I was pretty dumbfounded and didn’t know what to say. I mean, here is this client, that has been in business for 35 years, telling me – someone that he … read more

8 Potential Conspiracy Theories and Other Meaningless Nonsense about Google Authorship

As many of you may, or may not know, Google just recently announced that they had decided to pull Authorship photos from the search results. One of the most obvious questions asked within the community of site owners, SEO’s and other online marketing professionals was, “Why?”

Well over the past month or so, there’s been quite a bit of discussion going around about why Google decided to do this, and without anyone really knowing … read more

So You Lost Your First Page Rankings in Google, Now What?

Let me ask you something….

What are you going to do when you lose your first page rankings in Google?

I’m being serious.

Cry in your cornflakes? Blame your SEO agency? Swear, kick and scream?

Just have a think about that for a moment. How would a complete loss in search traffic affect your business? Your income? Your staff?

Here’s a bigger, more important question – just how dependent are you on Google? A little? … read more

5 Features in Google Analytics You Should Start Using on Your Website Today

Often when I’m speaking with clients or prospects, I’ll ask, “Are you using Google Analytics?”, and in most cases, I’ll receive the following replies..

  • “We do, but not properly”
  • “I think so, I’m not sure. I’d have to check with our web guy”
  • “Yes, but we don’t really understand it. What should we be looking for?”

Responses like these tell me immediately that the business owner is in trouble. Because if they don’t know what’s … read more

Googles Penguin Update – Two Years On, Are We Any Better Off?

Next month marks the 2nd anniversary of Penguin. Arguably, one of Google’s biggest and most hardest hitting updates to their algorithm in years.

Literally anyone that has even the slightest bit of knowledge about SEO – right from professional consultants, through to web designers and even most small business owners that trade online have heard of Penguin. But for those that haven’t, the intention with Penguin was to essentially weed out sites with over … read more

6 Annoying Features That Will Hurt Your Websites Conversion Rates

What’s more important than ranking first page in Google?

Chocolate cake?

Well close, but no….it’s conversions.

Conversions are absolutely crucial because without them, your site may as well be nowhere in the search engines. Even if you do infact hit that elusive first spot in Google for your target keywords, it’s not going to mean much if your conversion rates are 0.0001%.

If you haven’t figured out by now, I’m pretty big on … read more

SEO Fatigue – Dodgy Agencies, Clueless Clients, Had Enough Yet?

It’s been a testing week for me here at SEO Point. I’ve had some great client calls, and some – well, not so great. Very frustrating to say the least.

If you read anything about “SEO” this week, then take the time to read this. I’m going to give one of the most honest, straight forward and bullshit free posts I think I’ve ever written, about SEO, the industry, the people in it and the … read more

Local SEO – How to Optimize Your Website for Multiple Suburbs

Here’s an interesting subject that is usually always being discussed within the SEO community and one that unfortunately often results in less than desirable strategies being employed – and that is onsite optimisation for businesses that are wanting to promote their website for “location specific” terms.

For example, many business owners that I work with, such as electricians, arborists, limousine drivers and so forth, often provide service offerings across a wide number of suburbs or … read more