Mastering SEO – Kickass SEO Training Video Course


Mastering SEO – Kickass SEO Training Video Course is a complete course that covers all essential areas of search engine optimisation. This course has been designed to suit people of all skill levels, and is presented in a series of easy to follow instructional videos.



This SEO training course contains the following instructional video modules which you will have immediate access to upon purchase. Simply download, watch and learn at your own pace.

Module 01 – What is SEO?

An introduction to search engine optimisation. Understand what SEO is, what SEO isn’t and learn how to change your way of thinking in order to avoid costly mistakes.

In this module you will learn –

  • Why SEO is important
  • The importance of having a set process
  • What SEO isn’t
  • 3 key fundamentals of SEO

Module 01 – Hosting & Domain Names

Your domain name and hosting, acts as the foundation for all of your SEO efforts moving forward – so its super critical that you get this right at the very start.

In this module you will learn –

  • 3 key elements for hosting and why it’s crucial to your SEO
  • Must have advice on choosing the right domain for SEO
  • Importance of branding
  • Common mistakes to avoid

Module 03 – Website Foundations

Much like your domain name and hosting, the way in which your site is built, the type of platform you use, will heavily influence your SEO long term.

In this module you will learn –

  • Choosing the right content management system for best SEO
  • The importance of a blog
  • Considerations before you begin
  • Optimising for mobile devices
  • Importance of ownership and control
  • Common mistakes to avoid

Module 04 – Initial Research & Analysis

It makes no sense to build a fantastic looking website that doesn’t perform. This is a costly mistake you’ll want to avoid. Getting your initial research and analysis right, straight out of the gate is absolutely critical to the long term success of your SEO.

In this module you will learn –

  • The most common mistake and how to avoid it completely
  • The 3 phase dependency cycle – keyword research, site structure, site development
  • How to plan out an SEO friendly site structure
  • Intelligent competitor analysis and reverse engineering
  • How to create SEO friendly URLs
  • Common mistakes to avoid

Module 05 – Keyword Research

Keyword research is one of the core fundamentals of search engine optimisation. You’ll want to focus your efforts on terms that are going to bring more traffic, more sales and more customer enquiries.

In this module you will learn –

  • Understanding keyword roles
  • Determining keyword viability
  • How to measure keyword difficulty
  • 3 must have tools for effective keyword research
  • How to steal your competitors keywords
  • Keyword grouping – how to build one page that ranks for multiple terms
  • Common mistakes to avoid

Module 06 – Onpage optimisation

Onpage optimisation is essential in order to increase the visibility of your website in search. Improving your onpage can often result in increased rankings, and search traffic overall.

In this module you will learn –

  • Building a keyword rich, SEO optimised URL structure
  • Site speed – ensuring your site loads quickly
  • Meta tags explained. Title tags, meta description tags, H1 tags and more
  • Understanding the importance of content
  • Ensuring your site is responsive (mobile friendly)
  • How to measure keyword difficulty
  • 3 must have tools for effective keyword research
  • How to steal your competitors keywords
  • Keyword grouping – how to build one page that ranks for multiple terms
  • Common mistakes to avoid

Module 07 – Offpage optimisation

Everybody knows that when it comes to offpage optimisation, links are absolutely vital. But there’s a difference between getting links, and getting links that matter.

In this module you will learn –

  • 3 key factors of offpage optimisation – trust, authority and relevancy
  • How to strengthen your link profile
  • How to get links from high authority, relevant websites
  • How to reverse engineer your competitors, steal their links and their traffic
  • How to identify content marketing opportunities
  • Performing targeted outreach
  • How to get leaders in your industry to link to you
  • Leveraging search query operators to uncover powerful link building opportunities
  • How to emulate a natural link profile and avoid any potential penalties
  • Understanding the importance of anchor text diversity
  • Common mistakes to avoid

Module 08 – Content

Content is the reason search began in the first place. Publishing high quality content tied in with intelligent outreach, syndication and promotion, will get you links, shares and the engagement you need for great SEO.

In this module you will learn –

  • Busting the “publish good content” myth
  • How to create 10x linkable assets (content that is 10 times better than your competitors)
  • How to publish content that gets links, social shares, interaction and engagement
  • How to maximise your reach through content re-purposing
  • Implementing the 3 key phases of content marketing – Produce, promote, presell
  • Easy ways to come up with content creation ideas
  • How to get big sites to link to your content almost every time
  • Common mistakes to avoid

Module 09 – Measuring your Efforts

It’s important to track and measure the performance of your website over time to ensure that you’re on track to meet your intended goals and objectives.

In this module you will learn –

  • Defining your goals and objectives to ensure a clear strategy
  • 2 must have tools – Search console and Webmaster tools
  • Setting up goals using Google Analytics
  • How to know which pages are driving sales, or customer enquiries
  • Running campaigns within Google Analytics
  • How to know where your traffic is coming from, and more importantly, which traffic is actually performing
  • How to track keyword performance
  • Tracking and monitoring the performance of your link profile
  • How to simplify reporting with custom dashboards
  • Common mistakes to avoid

What you will learn

After this course, you’ll have a complete and comprehensive understanding of every essential aspect of search engine optimisation. Right through from the basic fundamentals – website foundations, site structure, site planning, onpage optimisation, meta data, keyword research, through to more advanced areas such as reverse engineering your competitors, search query operators, content marketing and promotion, effective link building and more.

This course is set out in a way that allows you to watch and learn at your own pace, so it doesn’t matter if you’re a total beginner or seasoned expert, you’ll find it incredibly valuable.

Preview this Course

Product Details

Title : Mastering SEO – Kickass SEO Training Video Course 2017 (1st Edition)
Publisher: John Romaine, SEO Point
Language: English
Download Size : 461Mb
Duration : 2hr 35mins
Skill Level : Suitable for all
Country : Suitable for all English speaking countries
Availability : In stock. Instant Download
Access : Immediate upon payment
Filetype: .MP4 Files viewable with most media players (DIVx, Windows Media etc)
Product Type : Digital download. This is not a physical product.
Refunds : For more information about my refund policy please click here

Frequently asked questions

What media player can I watch the videos on?

You should be able to watch the videos simply using whatever your computer has by default. If not, you may want to consider DivX. You can generally use DivX on anything (both Windows & Mac). If you get stuck, just buzz me and I’ll give you a hand.

Do I get full access to the course?

Yes. Once you’ve made payment you will be redirected to a download page where you will gain full access to the course. Simply download and watch the training videos at your own leisure.

Will I need any software to do the training?

You can certainly watch the training without having to buy any software yes, but if you want to apply what you’ll learn, then there is certain software that you’ll need to purchase but it’s not expensive. Consider this like a cooking class. I show you how to make Lasagne, but you’ll need to buy your own pots and pans.

Here’s the software I recommend and use in this course –

If I experience any trouble, will someone be around to help me?

Of course, I’m always here to help. Just send me an email or call my mobile and I’ll give you a hand. You can also contact me via Skype johnny.romaine


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