SEO Training

$997

My online training course is a more cost effective option for business owners who would prefer to save money and do everything themselves.

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My online training course is a more cost effective option for business owners who would prefer to save money and do everything themselves. If you’re interested in taking this course, just click on “add to cart” above, and once payment is made, you’ll be able to log into a dedicated members area, where you’ll be able to access the training material immediately.

Of course, if you’re interested in having a chat first, get in touch by sending an email or booking a free strategy session.

At a quick glance

  • One time payment. No ongoing monthly fees, no memberships. Pay once and you have lifetime access
  • Save time and money by doing it yourself. No annoying agencies, or sleazy sales pitches
  • Learn and implement at your own pace. Have total control of your own projects.
  • Gain access to thousands of hours worth of knowledge and experience, as well as highly actionable advice
  • Acquire the skillsets and understanding of effective SEO so that you can implement ongoing yourself long term
  • Avoid wasting time, losing money or getting ripped off by con artists by learning how to do it yourself

Course overview

This SEO training course contains the following instructional video modules which you will have immediate access to upon purchase. Simply login, watch and learn at your own pace.

Module 01 – What is SEO?

An introduction to search engine optimisation. Understand what SEO is, what SEO isn’t and learn how to change your way of thinking in order to avoid costly mistakes.

In this module you will learn –

  • Why SEO is important
  • The importance of having a set process
  • What SEO isn’t
  • 3 key fundamentals of SEO

Module 02 – Hosting & Domain Names

Your domain name and hosting, acts as the foundation for all of your SEO efforts moving forward – so its super critical that you get this right at the very start.

In this module you will learn –

  • 3 key elements for hosting and why it’s crucial to your SEO
  • Must have advice on choosing the right domain for SEO
  • Importance of branding
  • Common mistakes to avoid

Module 03 – Website Foundations

Much like your domain name and hosting, the way in which your site is built, the type of platform you use, will heavily influence your SEO long term.

In this module you will learn –

  • Choosing the right content management system for best SEO
  • The importance of a blog
  • Considerations before you begin
  • Optimising for mobile devices
  • Importance of ownership and control
  • Common mistakes to avoid

Module 04 – Initial Research & Analysis

It makes no sense to build a fantastic looking website that doesn’t perform. This is a costly mistake you’ll want to avoid. Getting your initial research and analysis right, straight out of the gate is absolutely critical to the long term success of your SEO.

In this module you will learn –

  • The most common mistake and how to avoid it completely
  • The 3 phase dependency cycle – keyword research, site structure, site development
  • How to plan out an SEO friendly site structure
  • Intelligent competitor analysis and reverse engineering
  • How to create SEO friendly URLs
  • Common mistakes to avoid

Module 05 – Keyword Research

Keyword research is one of the core fundamentals of search engine optimisation. You’ll want to focus your efforts on terms that are going to bring more traffic, more sales and more customer enquiries.

In this module you will learn –

  • Understanding keyword roles
  • Determining keyword viability
  • How to measure keyword difficulty
  • 3 must have tools for effective keyword research
  • How to steal your competitors keywords
  • Keyword grouping – how to build one page that ranks for multiple terms
  • Common mistakes to avoid

Module 06 – Onpage optimisation

Onpage optimisation is essential in order to increase the visibility of your website in search. Improving your onpage can often result in increased rankings, and search traffic overall.

In this module you will learn –

  • Building a keyword rich, SEO optimised URL structure
  • Site speed – ensuring your site loads quickly
  • Meta tags explained.
  • Title tags, meta description tags, H1 tags and more
  • Understanding the importance of content
  • Ensuring your site is responsive (mobile friendly)
  • How to measure keyword difficulty
  • 3 must have tools for effective keyword research
  • Common mistakes to avoid

Module 07 – Offpage optimisation

Everybody knows that when it comes to offpage optimisation, links are absolutely vital. But there’s a difference between getting links, and getting links that matter.

In this module you will learn –

  • 3 key factors of offpage optimisation – trust, authority and relevancy
  • How to strengthen your link profile
  • How to get links from high authority, relevant websites
  • How to reverse engineer your competitors, steal their links and their traffic
  • How to identify content marketing opportunities
  • Performing targeted outreach
  • How to get leaders in your industry to link to you
  • Leveraging search query operators to uncover powerful link building opportunities
  • How to emulate a natural link profile and avoid any potential penalties
  • Understanding the importance of anchor text diversity
  • Common mistakes to avoid

Module 08 – Content

Content is the reason search began in the first place. Publishing high quality content tied in with intelligent outreach, syndication and promotion, will get you links, shares and the engagement you need for great SEO.

In this module you will learn –

  • Busting the “publish good content” myth
  • How to create 10x linkable assets (content that is 10 times better than your competitors)
  • How to publish content that gets links, social shares, interaction and engagement
  • How to maximise your reach through content re-purposing
  • Implementing the 3 key phases of content marketing –
  • Produce, promote, presell
  • Easy ways to come up with content creation ideas
  • How to get big sites to link to your content almost every time
  • Common mistakes to avoid

Module 09 – Measuring your Efforts

It’s important to track and measure the performance of your website over time to ensure that you’re on track to meet your intended goals and objectives.

In this module you will learn –

  • Defining your goals and objectives to ensure a clear strategy
  • 2 must have tools – Search console and Webmaster tools
    Setting up goals using Google Analytics
  • How to know which pages are driving sales, or customer enquiries
  • Running campaigns within Google Analytics
  • How to know where your traffic is coming from, and more importantly, which traffic is actually performing
  • How to track keyword performance
  • Tracking and monitoring the performance of your link profile
  • How to simplify reporting with custom dashboards
  • Common mistakes to avoid

What you will learn

After this course, you’ll have a complete and comprehensive understanding of every essential aspect of search engine optimisation. Right through from the basic fundamentals – website foundations, site structure, site planning, onpage optimisation, meta data, keyword research, through to more advanced areas such as reverse engineering your competitors, search query operators, content marketing and promotion, effective link building and more.

This course is set out in a way that allows you to watch and learn at your own pace, so it doesn’t matter if you’re a total beginner or seasoned expert, you’ll find it incredibly valuable.

Frequently asked questions

Q. Will I need any software to do this training?
A. Yes, at the very least you will need to purchase Ahrefs, Semrush, and Screaming Frog.

Q. What if I have questions or need additional help?
A. If you need help, then you would be best to purchase some consulting hours. 

Q. Do I need any SEO knowledge or experience to do this training?
A. Not really. I explain everything in lamens terms so it’s nice and easy to understand.  

Q. How is the training provided?
A. Once you’ve made payment, you simply log in and watch the training videos. You can watch on any device – mobile, iPad, desktop computer or laptop. 

Q. I have a question that I’d like to ask before I make purchase, how do I do that?
A. Book a free strategy session with me, or simply get in touch.

Ready to get started?

Great. Place your order above or book a free strategy session and let’s have a chat.