I bet by now as a business owner, you’ve had mixed experiences working with SEO agencies, right? Infact, I’d go as far as saying, “I bet you’ve had a real shitty time”, or you’ve heard some real horror stories.
I bet you’re thinking –
- All SEO agencies and so called “experts” are con artists
- SEO is one big scam
- I bet this guy is no different to the other so called “gurus”
Okay listen, I’m going to take a guess at what’s happened to you so far…..(If I get this right, you can send me a Bunnings gift voucher)
- You Googled a few SEO related queries and landed on some swanky looking website, where they claimed to be “Australia’s best”, or “Number 1” SEO agency.
- You called and got completely bamboozled over a sleazy sales call where some guy with a funny name convinced you that their company was the “best” and you should sign up “right now!”
- They then made the following promises –
- “We can rank you for all your keywords within 3 months. 100% GUARANTEED!”
- “We are Certified Google Partners – we play netball with Larry Page and Sergey Brin on Thursday nights”
- “We have a personal masseuse that can come around and give you a foot rub if you’re not happy”
- You’ve then signed up, given your credit card details and awaited your free kitten in the mail.
- Everything feels all warm and fuzzy for the first month or so, then it becomes apparent that’s somethings not right
- They’re sending you confusing reports, taking money out of your account, and ignoring your emails
- 3 months later, the whole thing has gone to shit, you’ve not seen an increase in rankings, customer enquiries or sales
- Every time you call you get someone different, or some lame excuse about how “Barry, their SEO guy has been off sick”
- 12 months goes by, you’ve blown a stack of cash, your site is back on page 32, you’re miserable, sales are down and the only enquiries you’re getting are from other “SEO” agencies
How did I do? Pretty accurate I bet.
Listen, if this is you – then I feel for you.
But it doesn’t have to be this way.
99% of SEO agencies are assholes, out to get your money. I’m the 1% you’ve been looking for.
My SEO process. The right way
Our first call
When we first chat on the phone, the first thing I’m going to do is touch on my pricing, because –
- I want to ensure that you’re aware of my rates.
- I don’t want to waste your time, or mine
It’s amazing how often I get calls from people asking me to do SEO for $300 a month. I mean, really? I may as well collect trolleys at Coles.
From there, I’m going to ask you a couple of straight forward questions, just so that I can get an idea of what’s going on and to see if we’re a good fit.
Look, there’s a few things you need to be aware of here –
- I’ll be honest, I don’t take on everyone that calls me. Why? Because if you’re selling pens for $2 a pop, chances are it’s not going to work, unless of course, you’re selling a shit load of pens
- The first call is just a chat – not a dirty sales pitch. I’m not going to try and get your credit card details on the first call, unless of course you like my sense of humour, then sure – let’s do it.
- I do have cheaper options if my rates are outside your budget, like my SEO training membership.
If you’re cool with my rates, we can move forward, and I’ll perform a low level audit on your site and prepare a presentation.
I make squiggly lines move in the right direction.
The sales presentation
This is the fun bit where I get to make a fancy slide presentation with squiggles and photos, and fancy charts etc and have you saying “Ooh and Ahh”, a lot. Trust me, it’s awesome.
In this presentation I’m going to cover –
- A bit about myself
- Some case studies
- My process
- Key campaign objectives
- Site audit (what’s wrong with your site and where it needs work)
- Proposed SEO marketing strategy (recommendations)
- Investment summary
Again, it should be noted that I’m not going to put you in a headlock until you give up your credit card details. You can choose to work with me or not – I wont take it personally either way. I might cry a bit if you say no, but I’ll be fine.
You sign up
If you decide to work with me, I’ll send you a bottle of wine and a $10 scratchy. Serious.
This could be you, if you work with me.
The next step of the process is where I take care of your actual website. Of course I’m not going to cover absolutely everything I do here, because seriously, you’ll fall asleep, but what I can tell you is that it will be done ONCE, and it will be done RIGHT.
You’ll be too pissed from the wine I sent to care anyway.
For eg, I’ll be taking care of –
- Setting up/configuring Google Analytics/Webmaster tools
- Implementing/testing conversion tracking
- Setting up preliminary reporting within Google Analytics
- Addressing any immediate issues found within Webmaster tools
- Filtering low quality referral spam traffic if required
I’ll also be wiggling my mouse and –
- Optimising meta data (title, meta description, header tags etc)
- Improving site speed
- Improving site structure
- Ensuring SE friendly URL’s / naming conventions
- Ensuring your site is responsive
- Improving onpage content/keyword optimisation
Then I’ll get really technical and –
- Reverse engineer your competitors
- Leverage competitor data to your advantage
- Do keyword research
- Create and publishing new pages
Oh, and if I feel your site needs fixing before we start, I will tell you during the presentation. This will ensure your phone will ring and your inbox will light up with sales notifications and customer enquiries. It’s pointless being on the first page of Google if your site isn’t selling.
I wiggled my mouse and this happened – 119 first page rankings.
This is the real mysterious part where I put on weird makeup, fire up the smoke machine and wear a black cape. Don’t worry, I know what I’m doing, I’ve done this plenty of times before. Here, light these candles.
Okay, seriously, I’ll be doing all this technical SEO stuff.
Foundational link building
- Submission of your site to credible business directories (Yelp, True Local, Yellow pages, Hot Frog etc)
- Submission of your site to Google my Business and Bing Places (Google maps)
- Ensuring social presence (I don’t do social, but I will provide advice)
- Corrective actioning of all incorrect or outdated listings
- Reverse engineering your competitors link profiles – to establish what links are actually yielding results
- Listing your business within high quality, human moderated, relevant niche specific directories
- Identify link building opportunities through targeted search query operators
- Implement high quality PR (press releases or media outreach)
- Identify and implement guest posting, guest placement, interviews and editorial listings where possible
- Reclaiming lost or redundant links
- Disavowing/removing low quality links
- Perform outreach (reaching out to other sites, requesting links, or inclusions, and raising awareness of recently published content)
Don’t worry, this might be somewhat confusing. Just go with it.
- We take care of the content too. By that I mean, all onsite content, and blog posts. When I say “we” I have a girl that does it. She’s good. You’ll love it.
End of Month
At the end of each month, you’ll get –
- Work summary report – At the end of each month you’ll receive an itemized work summary document that outlines what work has been performed, what work is coming up, and a list of recommendations. This way you’ll know exactly what you’re paying for.
- Keyword performance report. This shows exactly where your keywords are ranking, and the overall progress you’ve made.
- Google analytics report. This shows the overall performance of your site, including the amount of enquiries, sales, and revenue your site has achieved. It should be noted that I don’t just focus on rankings. I track customer enquiries and sales too, because as a business owner that’s what matters. That’s the whole purpose of us working together, right?
- End of month strategy calls. At the end of each month, we’ll jump on a call and I’ll show you what work has been done, what work is coming up, and to answer any questions you may have. We’ll probably cover what’s going on in the cricket too.
- Total transparency. Unlike a lot of SEO agencies, there’s no secrecy or “proprietary” bullshit. You’re paying me. I’m more than happy to show you everything I’m doing, including the links I’m building.
Password inventory. Most clients I work with either don’t know most of their passwords, or have them all over the place. I will do you up a password inventory document so that you can keep all your passwords centralised. Trust me, you’ll thank me for it.
More traffic than you can poke a stick at.
Ready to work with me?
Go on, what are you waiting for? Pick up the phone and give me a call. I’ll tell you about that time I ran out of fuel on the Storey Bridge. It wasn’t funny at the time, but you can laugh at my expense.